In order to market
SHARKBRAND I created a mascot,
slogans, logos, graphics, and product photography.
I set up and booth at the Sports Retailers Expo in
Chicago and SHARKFEET were the hit of
the show! Several major footwear manufacturers
approached me about licensing the line.
I went with a smaller, hipper, skateboard brand because
they promised to manufacture the sandal in America out
of polyurethane.
Alas, they went to Taiwan and manufactured
SHARKFEET offshore out of EVA. All of
their competitors knocked it off. Today, when I see a
sports sandal by Nike or Reebok or Reefs, I take
special pride in knowing I invented the sandal it was
based on.